In cooperation with our partner adelphi, we held our third “empowering people. Onsite” on “Market research & customer insights” September 13-16.
This time we were in Bishoftu, Ethiopia to meet network members from the region. After the first day of the workshop, the 19 participants from 7 different African countries already underlined that this kind of training came on a perfect time as their organizations plan to expand.
Comprising three days, the workshop offered a two-fold approach. While in the first sessions a broad introduction into the different market research elements, various methodologies and customer analysis was provided, the epN members in a second part got to exercise a “reality check” of different theoretical claims. Thereby, they got to discover market assumptions and characteristics to then discuss the relevant forces influencing their markets.
Other topics that were treated in the workshop were customer segments, the identification of improvement areas of products or services and the rating of the relevances of key products or service features.
In the interactive sessions that were followed by intensive feedback-rounds, the participants presented their respective customer circles and concentrated on their supposed specific demands and expectations.
Stay tuned about further developments of #epOnsite!
These were the experts on "Market Research & Customer Insights" of the "empowering people. Onsite" in Bishoftu:
Bizuneh (MSc Industrial Engineering) is a professional in the area of investment advisory services with more than 10 years of experience in manufacturing & Service sector.
Starting February 2011, he has established, with his partner, his consulting firm Nitsare Project Service Plc where he is taking the role as a General Manager and Consultant. In his career as a consultant, he has delivered more than 14 consulting projects mainly for Small and Medium Scale Enterprises in the past 4 years.
Mirko Zuerker works with the SEED Initiative since 2009 and is overseeing the implementation of the SEED Awards and SEED Support which includes the capacity building and the support of social and environmental enterprises. He co-designed and co-developed the SEED Enterprise Toolbox including tools around impact measurement. He has an in-depth knowledge about market based approaches applied in developing and emerging economies, including Kenya, South Africa, Vietnam and South Asia.