The training focused on “Market Research & Customer Insights” and was carried out with the support from Adelphi and IBEKA. The epOnsite took place at our network member IBEKA’s headquarter where we were received with great hospitality.
„Peer-learning and peer-feedback is key!“
17 inspiring epNetwork members from 9 different countries came together at our first Asian epOnsite to exchange knowledge and experiences, gain further insights into market and customer relations and connect with fellow entrepreneurs
At our fourth epOnsite – once again – our epNetwork members let the empowering people team spirit come alive!
Get more insights into the workshop experience on storify!
The participatory workshop sessions offered a two-fold approach. The first sessions provided a broad introduction into the different market research elements, methodologies and customer analysis. In the second part the epN members got to exercise a “reality check” of different theoretical claims. Thereby, they got to discover market assumptions and characteristics and discussed the relevant forces influencing their markets. Other topics of the workshop were customer segments, the identification of areas of improvement of products or services and the rating of the relevance of key products or service features.
The interactive sessions were followed by intensive feedback-rounds in which the participants presented their respective customer circles and concentrated on their supposed specific demands and expectations.
These were the experts on "Market Research & Customer Insights" of the "empowering people. Onsite" in Panaruban:
Romy Cahyadi is Co-Founder and Executive Director of UnLtd Indonesia, an incubator for early stage social enterprises. UnLtd Indonesia is supporting social enterprises in different sectors such as agriculture, sustainable tourism, educational game, and creative industry.
Since 2013 Cahyadi is a member of the Board of Trustee of Bina Sarana Bakti Foundation, a center and the pioneer for organic farming development in Indonesia. He currently serves as Director for Asia region at Social Enterprise Europe Ltd., a social enterprise providing consultancy to support the development of social enterprises in Europe, Africa, and Asia.
Magdalena Kloibhofer is a Project Manager at adelphi. Her focus lies on fostering Sustainability Entrepreneurship and Inclusive Green Business models in developing countries and emerging economies. She is an experienced trainer and consultant, being responsible for the design and implementation of interactive workshops and advisory projects for companies on how to develop a socially and ecologically sustainable business model.