Talk about it!

November 16, 2012

In the last weeks and months we have presented a range of innovative technologies and solutions. Reading about such brilliant innovations you might have wondered why you haven’t come across them so far. Indeed, the key challenge of appropriate technologies does not only lie in the creation of an innovative and affordable solution (which is difficult enough!), but also in the communication on the technology. Marketing strategies and publicity are at least as important as the technology itself and a necessary condition for its success.


This is where our platform, which will be created as a result of the “empowering people. Award”, comes into play.  The platform will provide a database, prominently showcasing all the innovations submitted. While all intellectual properties remain with the developer, the platform will give an ideal opportunity for dialogue and exchange. And in the best case it will be a hub where new projects with a promising potential for social impact will be initiated by different players. At the end this is the main goal of the platform!


On the one hand, developers will be given the opportunity to further evolve products and solutions and to dialogue with other inventors. But there is another important aspect: publicity. The platform can help to make a solution more visible – for potential customers, partners or facilitators who in turn can help in establishing local contacts and effective distribution systems.


How can you help? Not all of us are born inventors, but everybody can do something. Facebook and Twitter can be your tools, already now, to activate others and to increase visibility for developers and social entrepreneurs worldwide. You are invited to join us and become part of a worthwhile cause – thanks for spreading the word!

Carola Schwank
Carola Schwank

Carola Schwank is project manager of the “empowering people. Award” at Siemens Stiftung (foundation). After studying German Philology, History, Political Science and Sociology she held several managing positions in communications and social policy at Siemens AG. From 2000 to 2009, she headed the internal and external communication activities of Siemens in the Erlangen-Nuremberg region. Since October 2009, she has worked as a senior project manager in the action area of Basic Needs and Social Entrepreneurship at the Siemens Stiftung.

You can follow her @Emp_Ppl_Award.

Senior Project Manager


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