BLUETOWN REACH & LOCAL CLOUD

BLUETOWN REACH & LOCAL CLOUD develops connectivity solutions for rural and remote areas. It is a hybrid solution containing last-mile Wi-Fi network, local cloud and satellite communication in a single unified product. The core of BLUETOWN’s solution is a solar-powered base station with satellite transmission that establishes a Wi-Fi hotspot large enough to cover a village. The technology has a widespread application in the developing world where internet access is hampered in remote locations. In these areas, high internet infrastructure costs and low population density have led internet service providers to shy away from developing internet infrastructure in these areas.

BLUETOWN’s LOCAL CLOUD provides easy and affordable access to local digital content and services at no data cost to the end-users. Consumers access content through Wi-Fi internet hotspots and browse through content they wish – data free! They get easy access to information and knowledge within health, learning, agriculture, entertainment and local news. Content is always available at high-speed even if the internet connection is interrupted or has capacity issues. Headquartered in Denmark, BLUETOWN has over five facilities across India and Africa.

A significant part of the world’s population live in areas without internet connectivity. In large chunks of the developing world, particularly those in rural and remote areas, there is a huge internet connection deficit. In these areas, high internet infrastructure costs and low population density have led internet service providers to shy away from developing internet infrastructure in these areas. Existing technologies are too expensive and not designed for rural areas, consequently keeping people unconnected. This threatens to exacerbate existing socio-economic inequalities, as the unconnected face chronic gaps in information, education, markets, financial and health services and to government programs.

BLUETOWN REACH & LOCAL CLOUD address the four barriers to digital impact: Access, Affordability, Skills and Relevance. They offer last-mile connectivity, providing rural communities fast and easy avenues to e-learning, e-health, e-governance, agriculture and financial inclusion. End-users pay a relatively low price for internet data consumption while local data as well as local communication are free. It has 800 sites in rural India that facilitate financial services, even when internet credit is consumed. Students in rural public schools in Tanzania are now learning good English through localized educational videos. 

It is a for-profit social enterprise at an expansion and mass production stage. It has a strong team spread across geographies including former senior executives of Nokia Denmark and other industry experts in its ranks with both technical and business acumen. The social enterprise creates new business models through innovative, multi-stakeholder partnerships with major telecom providers and investors by supplying new technological solutions.  

BLUETOWN’s simple solar-powered base station can be deployed without the use of power tools and by non-technicians. The system works by letting digital content providers upload content to a central server, from where the content is distributed to local servers in the target locations to reach rural populations. It enables lowering of the cost of the transaction of activating the content, reduces the necessity of physical presence in remote areas to broadcast and provides intelligent content distribution to target groups with data statistics and analytics. This model is scalable with potential for impact as the nature of the solution is critical in the development of emerging economies and the uplifting of individuals out of poverty.

  • BLUETOWN solutions are solar-powered and reduce local pollution and global footprint.
  • It has developed an environmental certificate for its installations, which include CE certificate, RoHS and WEEE directive.
  • It restricts the use of specific hazardous materials found in electrical and electronic products and mandates the treatment, recovery and recycling of electric and electronic equipment.
  • It is developing a decommissioning manual to prevent infected equipment from ending up in the waste stream, causing risks to human health following their commitment to sustainable production and consumption.

Key Facts

Organization: BLUETOWN
Website: www.bluetown.com
Contact: Peter Ib
Email: ed@bluetown.com
Operating in: India, Tanzania, Ghana

Category

Mobility & Infrastructure